Performancing Partners Ad Network
So, as some regular visitors may have noticed, I have placed a Performancing Partners ad spot in the left sidebar. I have been long-resisting the urge to try to monetize this blog; upon reading about Performancing, I’ve finally caved. I’ll give it a try for a couple of months or so; if the return is good, I ‘ll leave it up. If it is poor, then I will get rid of the ads, and make this blog ad-free once again.
That said, the Performancing Partner Network looks like a decent setup. They target only blogs, but seem to have an ‘Adbrite’-style mentality in that the ads are purchased specifically on a blog-by-blog basis by companies. This means you only earn if an advertiser chooses to run his ad on your site. At other times, you have a relatively non-intrusive block as can be seen currently in the sidebar to the left.
Also cool, you receive 5% of the income generated by any bloggers you refer to their site. This is kind of nice, especially if you only have low-traffic blogs - refer a few high-traffic users, and you are making more than you otherwise would.
For advertisers, this is a nice system - it wouldn’t be hard for an advertiser to buy up a variety of advertising on low-traffic sites - there wouldn’t be nearly as much competition as their would be for more high-profile sites, hence lower costs. The traffic difference can be easily made up by purchasing multiple small blogs.
At any rate, we’ll see how this works out - this looks encouraging so far, so here’s hoping!
