About a week and a half ago, I wrote a post ‘Adsense Should Allow Contextual Ad Filtering by Keyword‘. In it, I made the suggestion based upon an article posted by EGOL at SEOmoz that in order to prevent certain types of ads from showing, Google should allow us to set negative keywords for the Adsense ads on a site.
In the comments, Joost de Valk informed us that Google is indeed beta-testing such a program, and that he is actually part of the limited beta-test.
I know for a fact that Google is testing with negative keywords like that, since I have been testing it myself
I can’t tell to much, except that i was given the possibility to give a series of terms for which they broad matched and didn’t show ads. And no, no release date…
That is extremely encouraging - I can’t wait for this feature to be released to the general public. There are some categories of ads that I would *really* like to see banished from my site (such as the $0.07 CPM ads Google is running advertising Adwords and Adsense). I think that this toold could really help Google - I think the publishers know what is on their site better than Google does. It seems every day I see ads which are close to a good match, yet still manage to miss the point of the page entirely, and thus result in unsatisfactory, off-topic ads which probably don’t get the CTR they should.
Plus, this would be great for people who have definitions of ‘family friendly’ that are perhaps more stringent than those of Google. I don’t really want to see seduction tips and other crocks advertised on my site, regardless of what one or two keywords I may have that might trigger those ads.
What do you think?
I’m thinking I’ll be thrown out of the beta
Google Beta Testing Keyword Based AdSense Competitive Filter List?…
Caydel reports that Google is beta testing a keyword based competitive ad filter solution for Google AdSense. Currently, AdSense publishers can block ads from showing on a URL by URL basis. It appears that Google may be testing a feature that will allo…
[…] Caydel reports that Google is testing keyword filtering for Adsense publishers. […]
[…] Caydel’s SEO Blog reports that Google AdSense is testing the idea of letting publishers select keywords that ads would not be targeted towards: Google should allow us to set negative keywords for the Adsense ads on a site. […]
[…] Brian at Caydel’s SEO Blog has written a post today revealing that Google AdSense is Beta-Testing Keyword-based Ad Filtering that allows publishers to nominate keywords that they don’t want ads about on their sites - a sort of ‘negative’ keyword targeting. […]
[…] Here is some good news for publishers who have been having problems getting correctly targeted ads on their sites - Google is testing the ability for publishers to specify negative keywords for ads. […]
Let’s hope they also add the ability to pass a string of keywords to Google that the publisher recommends be treated very high in recommending the advertisements.
Ausschlußkeywords für Google Adsense…
Premium-Publisher von Google Adsense haben schon lange die Möglichkeit selbst zu beeinflussen, welche Anzeigen auf ihren Webseiten dargestellt werden. Normalsterbliche können lediglich einige Webseiten angeben, die nicht gelistet werden sol…
[…] In der SEO Blogosphäre wurde öfters gewünscht negative Keywords bei AdSense einstellen zu können um erstens Mitbewerber auf der eigenen Seite auszuschließen und unseriöse Keywords zu vermeiden. Google hat nun reagiert, und das Feature in einer Beta-Phase gelauncht. Da werden sich mit Sicherheit einige freuen, denn auch wenn ich mal ein Post mit dem Keyword “Sex” schreibe möchte ich nur ungern Werbung mit diesem Begriff in meinem Blog lesen, weil es für Google immer noch schwierig ist ein Keyword im Kontext zu sehen. […]
[…] noch ganz kurz erwähnen möchte, da es anscheinend doch mehr Leute interessiert als ich dachte: AdSense testet keywordbasierte Anzeigenfilterung. Die Beta-Tester können Keywords angeben zu denen keine Anzeigen erscheinen sollen. Mehr im Blogvon Caydel. […]
Right, but the ads you see are different from what I see, so how do you know if it’s working? And I see new ads every day, there’s no way to keep up with what ad ran for how long on which URL in whatever region. I’m just too busy now to keep up with every ad that runs on my pages
So a little more transparency would be nice, like a page of URLs that we can click on, with timestamps, etc. And I don’t think Google Analytics is any help. Not the last time I checked anyway.
Yes, and a more “family friendly” AdSense would be nice. I saw one ad on my page advertising some kind of cult, that bothered me. At some point I’ll start my own ad network.
AdSense testet negativen Keywordfilter…
In Caydels SEO Blog wird berichtet, dass Google bei AdSense neben der schon langen aktiven Möglichkeit, Seiten per URL auszuschliessen, neuerdings einen negativen Keywordfilter testet. So kann man dann eine Reihe von Keywords angeben und es werden üb…
[…] A few days ago, I wrote an article called, ‘Google is Beta-Testing Keyword-based Ad Filtering‘. I didn’t think it was anything special; I was just rewriting something that was written in the comments of a previous post. […]
I think anything that helps publishers target ads is a benefit. And like many things it will get abused
My particular problem is that Google is too smart. They are showing ads that are a direct match for my content. As a result the ads aren’t click because the user has already found this content on my site! If I had a way of either telling Google what themes I don’t want on my site or conversely what themes I do want then I’d be a lot happier!
The Keyword Filter would be great.
Great Articel, now you are bookmarked in Germany too.