Final Words on BlogKits and Adsense

May 01st, 2007

Back in January, I wrote a piece on whether the newly-popular Blogkits blog ad network lived up to their claims of outearning Adsense on blogs. My feeling at the time was that they did not even come close, but I was willing to give them more time to prove themselves.

Blogkits logo

Nearly five months have passed since I wrote the original piece on Blogkits; by now, Blogkits has been on my blog for nearly six months. Before someone points this out in my comments, I must admit that I did cheat on the blogkits challenge a bit; rather than removing Adsense and completely replacing it with Blogkits, I ran both ad networks side-by-side.

So, what are the results?

Blogkits
Impressions: 50,716
Clicks: 286
Leads: 0
Payout: $0.00

Adsense
Impressions: 22,340
Earnings: $39.64

Within the six-month time period, Blogkits has not earned me a dime, despite nearly 300 clicks. This indicates horrible conversions on their part. Meanwhile Adsense was been quietly accumulating the whole time.

Of course, we should not forget that a single sale on Blogkits has the potential to generate more earnings than Adsense; it could just be a string of poor luck that I have no conversions yet. On the other hand, I think enough time has passed to show that Blogkits is not a particularily effective blog monetization solution.

One interesting point is the fact that Blogkits reports twice as many impressions as adsense for the same time period; neither ad network correlates well with the pageview statistics shown by my analytics / stat programs.

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1 Comment so far

  1. Jonathan Miller @ May 2nd, 2007

    ow, talk about taking it on the chin! :-(

    Caydel, what can i say, you’re right! Not everyone is making money with BlogKits, though there are many publishers that are doing very well.

    Unfortunately we’ve found that some of our ad-pools dont perform well on all blogs. if the ads are not targeted to your audience correctly then the earnings don’t match up and we all lose out.

    So, to correct this we’re aggressively working on contextually targeting our ad pools, placing more relevant CPA ads, which will offer better targeting, and still pay more than pennies.

    I’d value any feedback you may have as I really want to help you earn more - and maybe we can beat your expectations in the next 6 months!

    If I don’t i’ll double the bet!

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