Does Filtering MFA Sites Increase Your Adsense Revenue?

I just came across a post on Eches Blog where he espouses the idea of filtering all the MFA (Made For Adsense) sites from your Adsense ads by using the Adsense competitive ad filter. He also mentions that by doing this you may cause your adsense earnings to increase. Additionally, the post also links to AdsBlackList.com, a site which lists a variety of MFA and low-paying sites with the idea that you use the competitive ad filter to remove these low-paying ads. From AdsBlackList.com:

Why would I use AdsBlackList?

There are three main reasons.

1) Increase your adsense revenue up to 50%
2) Increase the reputation of your website by NOT linking to Made for Adsense sites
3) Save the quality of contextual advertising in global

In other words, subscribing to ABL and submitting MFA sites that you’ve discovered, you will be helping yourself to make more money and helping your customers to find quality information when they click on your adsense ad

I am not sure I understand how this could lead to higher adsense revenues. Adsense works on a priority system where cost and relevancy are balanced in order to bring you the best blend of relevancy and price available to you. By blocking certain ads, the ads you do get are likely to be priced lower than the original ads. So, how can they justify the theory that creating a blacklist a mile long and blocking ads which Google would normally show as the best paying ads for that block can increase your revenue at all, let alone by as much as 50%?

Somebody, enlighten me, please!

3 Comments so far

  1. eches @ November 3rd, 2006

    Hello,

    From my experience, usually these sites such as (7-topsites[dot]com) generate you around 1 cent per click and sometimes you got click but didnt get any revenue. By removing these kind of sites you are able to get more revenue per click.

    Usually these sites contain very few content and sometimes there is no content at all but full of adsense ads, hoping that somebody will click their google ads without any valuable information to be offered.

    Maybe you will get a better picture on this by clicking on the sites given above and see what this site offers you ;)

  2. brian @ November 3rd, 2006

    I fully understand what MFA sites are, and I am quite familiar with PPC arbitrage, having done it myself for quite some time. This is, Google’s algorithm is written to deliver the highest paying ads at all time. If you remove some of the ads they would normally give you, they can only offer less valuable ads to replace them. Does that not make sense?

  3. adsense secret @ February 6th, 2007

    the idea is to remove cheap advertisment from our google ads. yes, it can increase your income. try it..!

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