Caydel’s SEO Blog

ProBlogger’s Darren Rowse posted this morning that the Performancing Partners Ad Network will soon be launching non-site-targetted network ads. Rowse indicates Nick Wilson, in a private email exchange, indicated that there will initially only be 6-10 network ads running. The ads will be run in conjunction with an undisclosed affiliate network.

I for one am happy to see Performancing Partners start this. I joined the program the day after Partners was launched, listed some of my sites, and have been watching the evolution of the network over the last month and a half.

Their growth on the publisher side has been impressive, and rapid. They recieved a lot of attention when they were first launched with posts from a bunch of ‘A-list’ bloggers. Unfortunately, while their growth on the publisher side has been fantastic, the advertisers growth has not been able to keep up. This has resulted in many smaller publishers not recieving any advertiser interest yet. In my own experience, I have had three of my sites listed since the beginning of the program, and have not recieved any inquiries into the ad space.

The inclusion of network ads into their system while allow some utilization on the advertising space of these smaller publishers who have not had any direct purchases. While I doubt this will pay anywhere nearly as good as a direct buy, it will allow advertisers such as myself to finally see some return on the space invested in a Performancing Partners unit.

Update - the information has been posted to the Performancing Partners site.

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So, as some regular visitors may have noticed, I have placed a Performancing Partners ad spot in the left sidebar. I have been long-resisting the urge to try to monetize this blog; upon reading about Performancing, I’ve finally caved. I’ll give it a try for a couple of months or so; if the return is good, I ‘ll leave it up. If it is poor, then I will get rid of the ads, and make this blog ad-free once again.

That said, the Performancing Partner Network looks like a decent setup. They target only blogs, but seem to have an ‘Adbrite’-style mentality in that the ads are purchased specifically on a blog-by-blog basis by companies. This means you only earn if an advertiser chooses to run his ad on your site. At other times, you have a relatively non-intrusive block as can be seen currently in the sidebar to the left.

Also cool, you receive 5% of the income generated by any bloggers you refer to their site. This is kind of nice, especially if you only have low-traffic blogs - refer a few high-traffic users, and you are making more than you otherwise would.

For advertisers, this is a nice system - it wouldn’t be hard for an advertiser to buy up a variety of advertising on low-traffic sites - there wouldn’t be nearly as much competition as their would be for more high-profile sites, hence lower costs. The traffic difference can be easily made up by purchasing multiple small blogs.

At any rate, we’ll see how this works out - this looks encouraging so far, so here’s hoping!

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