Archive for the 'Content' Category

Thisisby.us - A New Writer’s Community

The other day, I came across Thisisby.us, a User Generated Content (UGC) driven site where they share the revenue with with their writers. I signed up for it pretty quickly; several months ago I had contemplated launching a similar project, and I was interested in seeing how well the concept worked from a user’s perspective.

The concept is very solid. The deal is they share 50% of their daily revenue with their authors. An author gets paid based on the share of ‘Current Goodness’ his articles and comments generate on a given day. ‘Current Goodness’ is determined by a simple formula give over 24 hours:

Current Goodness is based on views and votes received in the last 24 hours. Current Goodness is equal to (1+Views received in the last 24 Hours)*Votes received in the last 24 Hours.

It is a good system - it is much fairer than other sites such as Digital Journal who pay by the vote alone, regardless of the page views. this system rewards writers who cover controversial topics which generate a lot of reads; under other systems, the writer may not receive any votes, since many of his readers will disagree with him or her.

To test it out, I created a generic content piece titled, ‘The 5 Worst Types of Drivers‘. Once the piece was published on the site, I submitted it to Digg, Reddit, Stumbleupon, Del.icio.us and Netscape.

My article rapidly rose in the daily ranks on the site, and is currently sitting as the #2 article in the last 24 hours with 1072 views, 14 votes, and a ‘Current Goodness’ score of 15,022 current goodness at the time of this writing.

So, as the second most popular article, one would think I would walk away with a decent share of the site’s daily rewards. Think again.

The #1 article on the site for the last 24 hours is ‘Tempur-Pedic Beds and Sex Do Not Mix‘. This article has gone successful on Reddit & Digg, and is currently at a Current Goodness score of over 800,000.

So it will be getting the lion’s share of the profits from today. Not that I am bitter - I am not doing this for the monetary gain! Rather, I was curious how well the concept worked.

Having looked at the sites advertising, it appears that the site makes ~$150 / day from Blogads, and probably another $100 or so from CPM advertising. So, assuming a $250 daily budget, $125 of the goes to the authors. Assuming that the site authors get ~845,000 total ‘Goodness’ cumulative today, the #1 author is on track to get ~95% of the day’s earnings, about $118. Me, at #2, am on track for ~1.75% of the earnings, about $2.20. The remainder (~$4.80) will be split up among the site’s countless other authors.

The best conclusion to take from this is if anybody is writing articles on a site like this for the monetary aspect, you better hope your article becomes successful on a social network. If anyone else does, you will not make anything.

On the positive side, it quickly became apparent that the site has a rather vibrant community. People are very free with commenting and discussions. While there is criticism within the users, it is generally of a constructive sort, especially within the ‘fiction’ area.

If you enjoy writing, I would strongly recommend checking out Thisisby.us. It’s a very friendly, writer-oriented site with a helpful, accessible community. Don’t go with the intention of making money unless you think you can make it on a social network; you won’t make much, and you would likely be better off running your own site anyways.

Edit: Just to confirm what I said above about it not being for the money… well.. I just got back the results for this article, and I have made $0.48, far less than the $1.20 I estimated. C’ est la vie.

Split Test Your Content as Well!

A lot of webmasters talk about split-testing their ad layouts, trying to determine which layout or block position gives a higher CTR. Well, perhaps you should take it a step further.

I had a page on one of my older sites which targetted a fairly well-paying aspect of the site’s niche. I was making on average about $0.20 per click on this page, which wasn’t bad; most of the pages on the site have consistently been paying in the range of $0.05-$0.10 per click.

This week, I had a writer rewrite the page. The new version was slightly longer, but had a different feel and phrasing than the original. I updated the page with the new content late last night. This evening, roughly 24 hours after posting the new version, the page was delivering me an average $1.35 per click, nearly 7x the average I was previously getting.

It may be to early to completely rule out the possibility of today just being a fluke, but I suspect that the slightly different phrasing used when the page was re-written triggered different ads than the previous version. Perhaps a word was used in the new version that was not in the previous version. Perhaps a certain phrase came together which never appeared previously. I don’t know.

No matter what you pay per article, I would suggest that it is definately worth writing two versions of an article or page, and split test the content to determine which version gives you the best CPC. Even if you pay $25 per article, the difference will eventually be made up.

Wordpress MU 1.0 and bbPress 0.72 Released

It was just posted on the Wordpress development blog that Wordpress MU 1.0 and bbPress 0.72 have been released. This is some great news - I can attest to the smooth function of these two packages, as I have been using both of them extensively on a blogging community I built this summer. Both of these are quite simple to install and configure, if you are comfortable with the Linux command line.

The login integration is really grat, as it makes your community more cohesive…

Trusted Wikipedia and AboutUs.org Links!

I just read an interesting post by Andy Hagens called ‘Four Trusted Links You Can Build Today‘. I have a few comments on the article I thought I would share (lucky you!)

In his post, Andy writes,

“A lesser-known Wikipedia page: Do you have an investment-related site? Do not try to add your homepage link to en.wikipedia.org/wiki/Investment or en.wikipedia.org/wiki/Stock. Instead, add the deep link to your “The Forward P/E Ratio Explained” page from http://en.wikipedia.org/wiki/PE_ratio… it’ll have a much better chance of still being there tomorrow.”

Now, I have some good and some bad things to say about this.

The Bad: First of all, any one who spams their link to Wikipedia merely for the sake of the link should be stoned. And I don’t mean in the nice, familiar Western way. I mean with rocks. Really, really large rocks.

The Good: That said, this can be a really effective link building method, if your sites contain quality content. Again, if you are merely spamming links, see above.

When I originally started looking at this method some time ago, I came across some interesting realizations - many of the ‘deeper’ subjects are not covered. Just this evening for instance, I was trying to find ways to build Wikipedia links to a site of mine, when I realized that a number of subjects and topics I covered in the site DID NOT HAVE EXISTING WIKIPEDIA PAGES.

So, I did whatever any web designer would do in that situation - I created the pages. I wrote some good, high quality content for the Wikipedia articles. Obviously, they were subjects I was already interested in, since I had created web pages and complete sites around some of these subjects.

So, in essence, I have a bunch of Wikipedia articles which now contain my page among very few others.

Regardless of how you get your links into Wikipedia, there are a few methods to ‘pimp’ out your Wikipedia links so that they pass on the most linkjuice possible.

  1. Interlink the pages - In short, search Wikipedia for all instances and mentions of the subject on which the article containing the links to your page, and link them to the page in question. This, to some extent, raises the profile of the article on the Wikipedia domain. It is a well known fact that Google includes internal links as well as external links when determining how important pages are to a site.
  2. Maintain the pages - As with any web page, the more regular the updates, the more often the pages get spidered. Staleness of a page may be a major factor in Google’s algorithm, although there is some debate on the fact. At any rate, by making constant contributions to the article, and constantly improving the quality of the page, you will gain a site rep, and your changes are less likely to be immediately reverted.

Another site I noticed that is an easy mark for a good, albeit nofollowed link is AboutUs.org. This new site is gaining popularity recently, and I have begun noticing it linked to from the Domaintools.com tools. It is actually really interesting - it immediately will grab a site thumbnail, an excerpt, and isolates contact information, maps it with Google Maps, performs a bunch of other interesting feats, all in a great MediaWiki format. For a good example, check out the AboutUs.org page for Oilman’s blog.

Let me know what you think!

Crazy Egg - Learn Your Visitor’s Habits

A recent post by Stundbl today got me pointed towards CrazyEgg.com. CrazyEgg.com provides a service by which you can track how many visitors, and clicks you get to your site, as well as the location of the clicks and more - a really cool service. If you want a better idea of what they do, or to see that stats they can and will produce, check out their demo.

The tracking is really easy to set up; merely place a single line of javascript onto the page you wish to track. The only complaint I have is that their free version is somewhat limited; of course, that *is* the nature of business. As it is, the free version still hold a lot of promise for helping you to optimize your content based on information concerning user behaviour on your site.
According to the latest post on the CrazyEgg blog, the initial problems they were experiencing after the launch have somewhat cleared up, and they are stabilizing. I would recommend signing up, and seeing what they can do for your site!

FOR THOSE COMING FROM REDDIT, READ THE EXPLANATION BELOW BEFORE YOU VISIT THE VIDEO:
If you look at the tags associated with Matt’s video here, you will see that someone has managed to get it associated with the Gay Porn tag. Is this a joke by an SEO or fellow Google Employee? Other attached tags include ‘Shoemoney was here’, ‘umpa umpa love’, ‘gilligan’ and more.

I think this is bloody hilarious. Obviously, someone has a great sense of humour, and couldn’t resist the opportunity to poke one at Matt. To whoever did this, great job!

Check out the

Free-Journal-Articles.com - My Latest Project

I just thought I would make a quick post on my latest site.

Recently, I have begun development on Free-Journal-Articles.com, a royalty-free content archive. It’s a great resource for article marketers, or anyone who is trying to drive traffic to their site. Since some of our articles get picked up by larger publications, authors can aquire more readers and exposure by including a homepage link in their articles.

Below is a copy of the press release announcing it’s launch. It explains alot of what we are about, and why we are better than most of the existing comopetition.
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Free-Journal-Articles.com Launches - Your Source for Quality Royalty-Free Articles

Ancaster, ON (PRWEB) August 1, 2007 — We would like to announce the official launch of http://www.free-journal-articles.com. We are your best source for quality royalty-free articles.

Free-Journal-Articles.com has much to offer over traditional article sites, both for publishers and for authors. We have studied the major article sites such as GoArticles and Ezinearticles, and decided on a feature set which addresses the shortcomings of these, and many other article directories.

Readability - A problem consistent to most article sites is a lack of readability. By placing heavy restrictions on formatting, and displaying articles in smaller font sizes, many article sites make their articles often difficult to read. This results in less read-throughs and pickups. In addition, this provides a less pleasurable experience for publishers who are choosing articles for their prospective sites.

Proper Seach Engine Optimization - Owners of many article directories do not practice proper SEO. This hurts the ranking of the articles submitted to them. This site is managed by a competent SEO. We have managed a variety of websites in the past, and know how to ensure that articles submitted to this site perform well in the SERPS.

Revenue Sharing - We practice revenue sharing. What this means is that users who have submitted 5 articles may submit their Adsense ID to Free-Journal-Articles to recieve 50% of the impressions their articles generate while on this site. This provides yet another income stream for our members!

Updated Technology - Free-Journal-Articles.com is running on a cutting-edge server, using advanced software to deliver the most positive user experience possible! Users who enjoy a site are more likely to return - and that’s what we all want, isn’t it?

Breaking the Mold - There are a few very popular software packages to run and manage article directories. While some of these packages are very good, because there are so many of them, they all start to look the same. Our site is different. We do not employ the traditional software packages. We want to make a lasting impression on visitors, so that they return, and continue to use articles from our database.

Free-Journal-Articles.com can offer you more than any other article site. We hope you will join us soon!

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At any rate, so far, so good. I have a group of talented writers submitting articles somewhat regularily. Some of the articles are quite well written:

  • Barry Michaels - Radio is My Life!
  • Children Don’t Outgrow Abuse
  • Recipes for Dutch Oven Cooking

Others are not so good. I’ve even written some myself, either with my real name, or a pen name. Here’s some articles under my real name:

  • Review of ‘The Zero’ by Jess Walter
  • Promoting Yourself as a Content Writer

Anyways, that’s what I’ve been up to. Now to try to get more writers!