Trusted Wikipedia and AboutUs.org Links!
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I just read an interesting post by Andy Hagens called ‘Four Trusted Links You Can Build Today‘. I have a few comments on the article I thought I would share (lucky you!)
In his post, Andy writes,
“A lesser-known Wikipedia page: Do you have an investment-related site? Do not try to add your homepage link to en.wikipedia.org/wiki/Investment or en.wikipedia.org/wiki/Stock. Instead, add the deep link to your “The Forward P/E Ratio Explained” page from http://en.wikipedia.org/wiki/PE_ratio… it’ll have a much better chance of still being there tomorrow.”
Now, I have some good and some bad things to say about this.
The Bad: First of all, any one who spams their link to Wikipedia merely for the sake of the link should be stoned. And I don’t mean in the nice, familiar Western way. I mean with rocks. Really, really large rocks.
The Good: That said, this can be a really effective link building method, if your sites contain quality content. Again, if you are merely spamming links, see above.
When I originally started looking at this method some time ago, I came across some interesting realizations - many of the ‘deeper’ subjects are not covered. Just this evening for instance, I was trying to find ways to build Wikipedia links to a site of mine, when I realized that a number of subjects and topics I covered in the site DID NOT HAVE EXISTING WIKIPEDIA PAGES.
So, I did whatever any web designer would do in that situation - I created the pages. I wrote some good, high quality content for the Wikipedia articles. Obviously, they were subjects I was already interested in, since I had created web pages and complete sites around some of these subjects.
So, in essence, I have a bunch of Wikipedia articles which now contain my page among very few others.
Regardless of how you get your links into Wikipedia, there are a few methods to ‘pimp’ out your Wikipedia links so that they pass on the most linkjuice possible.
- Interlink the pages - In short, search Wikipedia for all instances and mentions of the subject on which the article containing the links to your page, and link them to the page in question. This, to some extent, raises the profile of the article on the Wikipedia domain. It is a well known fact that Google includes internal links as well as external links when determining how important pages are to a site.
- Maintain the pages - As with any web page, the more regular the updates, the more often the pages get spidered. Staleness of a page may be a major factor in Google’s algorithm, although there is some debate on the fact. At any rate, by making constant contributions to the article, and constantly improving the quality of the page, you will gain a site rep, and your changes are less likely to be immediately reverted.
Another site I noticed that is an easy mark for a good, albeit nofollowed link is AboutUs.org. This new site is gaining popularity recently, and I have begun noticing it linked to from the Domaintools.com tools. It is actually really interesting - it immediately will grab a site thumbnail, an excerpt, and isolates contact information, maps it with Google Maps, performs a bunch of other interesting feats, all in a great MediaWiki format. For a good example, check out the AboutUs.org page for Oilman’s blog.
Let me know what you think!
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